Ford Motor Company has officially confirmed another delay to its upcoming electric vehicle lineup, pushing the launch of its new electric pickup and van to 2028. The electric pickup, codenamed T3 and initially slated for production at the BlueOval City plant in Tennessee in 2025, has now faced multiple postponements—first to 2026 and now two more years later. The electric van planned for Ford’s Ohio facility has also been rescheduled to 2028.
“F-150 Lightning, America’s best-selling electric truck, and E-Transit continue to meet today’s customer needs,” Ford said in a statement, adding that it will “be nimble in adjusting our product launch timing to meet market needs and customer demand while targeting improved profitability.”
The delay follows Ford’s earlier decision in April 2024 to postpone production of a three-row electric SUV at its Oakville, Canada, plant to 2027, only to later cancel it entirely in favour of hybrid models. Work on a large six- or seven-seat electric SUV was also paused.
The latest changes come as Ford’s EV division, Model e, reported a Q2 2025 loss of USD 1.3 billion, despite revenues more than doubling. The automaker projects a full-year loss of USD 5.5 billion for the division. Rising production costs and the inability to price EVs competitively enough to spur strong demand remain key challenges.
Ford CEO Jim Farley said the U.S. EV market is increasingly driven by smaller, more affordable vehicles suited for commuting and local use, rather than high-margin premium models. He will address the company’s upcoming EV strategy at an event in Kentucky on 11 August, where many expect the unveiling of more budget-friendly electric models.
While the specifics of pricing and timelines for Ford’s next-generation EVs remain under wraps, the delay signals a broader strategic pivot toward affordability and market-driven launches.
Click Here to get the latest EV news and exclusive updates from EV Mechanica on WhatsApp!