Euler Motors has introduced ‘Euler Prime’, a real-time, on-the-spot vehicle support solution designed to maximise EV uptime and enhance ownership experience for its commercial electric vehicle customers across 45+ cities in India. The initiative marks a significant expansion of the company’s service ecosystem, ensuring faster response, predictive maintenance, and reliable field assistance.
Phase-1 Rollout Begins in Key North Indian Cities
Euler Prime will initially be deployed across Delhi, Gurgaon, Noida, Lucknow, Kanpur, and Patna, with further expansion planned nationwide. The service will operate through specially trained Prime teams that travel via mobile bikes and vans, enabling them to reach customers as quickly as 90 minutes within urban areas.
The rapid-response model is built to drastically reduce downtime, allowing fleet operators and commercial EV drivers to maintain higher earning potential with uninterrupted vehicle operations.
Powered by Shepherd: Euler’s Intelligent Vehicle Diagnostics Platform
At the core of Euler Prime is Shepherd, the company’s proprietary vehicle intelligence platform. Shepherd delivers:
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Live vehicle diagnostics
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Remote monitoring
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Predictive maintenance alerts
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Real-time connectivity between vehicles and service operations
The system identifies potential issues before they escalate, allowing Prime teams to respond proactively—often even before drivers notice a fault.
A Step Toward Smarter, Predictive EV Maintenance
Ashish Tandon, Global Head of Customer Excellence at Euler Motors, emphasised the solution’s role in transforming EV ownership:
“Euler Prime is a significant milestone in our mission to deliver an exceptional and seamless ownership experience to our customers. Delivering the highest utilization of EV assets is the main motto behind Euler Prime. We have reimagined customer support as a proactive, real-time solution that keeps our customers’ businesses moving. By combining on-ground rapid response with the intelligence of our Telematics – Shepherd platform, we are ensuring that vehicle uptime is maximized and disruptions are minimized. This is about delivering confidence on wheels — acting before a problem becomes a roadblock and turning service into a true enabler of productivity and profitability”.
Service Availability and Response Timelines
Euler Prime will be:
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Free for new customers and those under the Annual Maintenance Contract (AMC)
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Paid for existing customers outside AMC coverage
Expected response times:
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Urban areas: 90 minutes
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Outer-city / highway: 4–5 hours, depending on location
Strengthening the EV Ownership Ecosystem
Euler Motors says the launch of Euler Prime reinforces its vision to move beyond vehicle manufacturing and create a holistic EV ownership ecosystem built on reliability, responsiveness, and simplified service support. The company noted that commercial EV success depends not only on product quality but on intelligent service systems that can think ahead and minimise downtime.
Euler Prime underscores Euler Motors’ brand promise:
“We shall never leave you on the road, alone.”
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