Eicher Trucks and Buses, a business unit of VE Commercial Vehicles announced commencement of supplies of the Eicher Pro X small truck to Magenta Mobility, a leading logistics solutions provider that is committed to driving innovation and providing sustainable mobility solutions for India’s evolving logistics landscape. As per phased plan for initial order of 100 units, the first batch of Eicher Pro X small trucks featuring 1.7T payload will be deployed across Magenta Mobility’s operations in major markets, including Mumbai, Delhi NCR, Bangalore, Hyderabad, and Chennai. These vehicles will play a key role in reinforcing Eicher Trucks and Magenta Mobility’s vision of driving sustainable logistics and strengthen Magenta Mobility’s mission of decarbonizing India’s supply chain.
Speaking on the occasion, S S Gill, Chief Commercial Officer VE Commercial Vehicles, said, “Through this association with Magenta Mobility, we are driving the future of smart logistics with advanced, eco-friendly transportation solutions The Eicher Pro X range is designed to meet the growing demand for high performance, energy-efficient vehicles in the mid-mile and last-mile delivery sectors and aligns with Magenta Mobility’s focus on decarbonizing last mile mobility“.
Unveiled at the Bharat Mobility Global Expo 2025, the Eicher Pro X range marks Eicher’s entry into the fast-growing 2-3.5T segment, redefining last-mile logistics with best-in-class cargo space, energy efficiency, and driver-centric features like air-conditioned cabins and advanced safety systems. Co-developed with leading logistics players in key sectors such as e-commerce, FMCG, and parcel & courier services the Eicher Pro X is designed to serve the rapidly evolving needs of these demanding segments.