Technology Company Continental is rapidly scaling its R&D and manufacturing for connected technologies such as body electronics, 4G/5G technologies, and GPS systems to meet the growing demand in the region. With the company’s core focus on localization, Continental is keenly working with the local OEMs to provide tailor-made solutions. As the volume of production will significantly rise, this will also lead to a surge in the company’s share of exports to other regions such as European, east Asian, and ASEAN markets.
Jean-François Tarabbia, Head of Architecture and Networking business area, Continental Automotive said, “India is an important market for Continental and we continue to expand our business for connected technologies in the country. As the demand for the latest technologies and features is significantly increasing globally, it has become important for Tier I manufacturers like us to work closely with the local OEMs to understand the ever-evolving needs of the customers. With our strong R&D presence in India, we cater to the needs of the global market. We, therefore, see immense potential for business expansion in India.”
Prashanth Doreswamy, President and CEO, Continental India said, “We are bullish about the growth of connected vehicle technologies in India and all the latest passenger car launches feature connected technologies in some form or other. In India, especially these technologies have become a selling point. This trend has given us a new purpose to introduce some of the most sophisticated and highly intelligent technologies in the market. With our strong competencies in both R&D and local manufacturing, we have a competitive advantage in delivering affordable solutions with high functionality. India is leading by example in becoming a turf for embracing technological shifts.”
As the vehicle architecture is evolving, Continental continues to evaluate the demand for the products to accordingly invest in localization. The efforts will result in a substantial increase in the capacity and production volume for connectivity and body electronics products. With a focus on expanding in these critical fields, the company can produce more than 1 million units of connectivity-related products with this manufacturing line.
Darshan Shetty, Architecture and Networking business area, Continental Automotive India said, “The Indian market holds significant importance for us and we have been constantly innovating technologies and products that serve the needs of the local market. With the expansion of the production area, we continue to augment our localization efforts in the country. The localization will further help us to offer globally proven technologies at an affordable price. By incorporating smart manufacturing practices, we aim to achieve superior manufacturing standards while leveraging our skilled workforce.”
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