Tesla formally launched its first showroom in India at Mumbai’s renowned Bandra Kurla Complex (BKC). A blend of global innovation and regional cultural aesthetics is symbolised by the new Tesla Experience Centre’s eye-catching white interior, which combines the company’s signature minimalist design with carefully chosen Indian visual elements.
In order to create an engaging brand experience, the showroom design incorporates subtly Indian imagery alongside bright lightboxes exhibiting Tesla’s global advances. The fact that the entire area was finished in 45 days demonstrates Tesla’s dedication to expanding its footprint in India as soon as possible.
When he opened the centre, Maharashtra Chief Minister Devendra Fadnavis praised Tesla’s entrance as a major step forward for the state and the nation’s sustainable transportation goals. “Tesla makes a powerful message with its presence in Mumbai.” “For their trip to India, it’s not just the ideal city but also the ideal state, he remarked. “ “He also underlined how Maharashtra is a leader in electric mobility and policy, which makes it a desirable location for potential future manufacturing.”
According to Fadnavis, Tesla is creating its logistics and service ecosystem in Maharashtra in addition to releasing its Model Y in India and installing four significant charging stations.
Tesla has not yet revealed its plans to manufacture in India, but recent changes in legislation, such as lower import taxes, may make local production more feasible. Tesla is increasing its involvement in the Indian electric vehicle sector, as seen by the company’s employment campaign earlier this year and infrastructural improvements.
Click Here to get the latest EV news and exclusive updates from EV Mechanica on WhatsApp!