Influencers who spread misleading information about BYD have been targeted by the corporation.
Chinese automaker BYD has risen to the top and gained a place at the table of the biggest producers of electric vehicles. The brand typically serves as the model’s headline. But this time, the OEM is drawing notice for its strong position against false information and online slander. The brand’s legal team has taken action against 37 influencer accounts for allegedly spreading misleading information about the business, according to an official statement.
Additionally, BYD is keeping an eye on 126 influencers inside for allegedly disseminating false information. The group maintained a proactive financial reward program for verified information connected to online smear campaigns, emphasised its commitment to combating defamatory content, and encouraged the public to report any dubious activities.
Li Yunfei, General Manager of BYD’s Branding and PR department, is quoted as saying that the company has encountered a lot of incorrect information in the last several years. As a result, the firm was compelled to sue the alleged influencers. “We welcome media criticism and public oversight, but we will not tolerate defamatory content or false accusations,” Li stated. “Legal action will continue.”
“BYD said in the statement that it has been the target of numerous internet attacks in recent years that contain inaccurate or misleading material, which it says has damaged its brand image, upset market order, and had a negative impact on the larger automotive industry.” Although BYD has called these occurrences “organised” or “coordinated“, the study stated that the company has not made any publicly available proof that such activities were coordinated.
Additionally, BYD asserted that there are ongoing legal actions pertaining to slander. Even though several court decisions have upheld BYD’s legal claims, more questions remain unanswered.