Chinese electric vehicle giant BYD has reported another month of declining production and domestic sales as fierce price competition continues to disrupt the country’s EV market.
In August, BYD’s global production fell to 353,090 units, down 3.78% year-on-year, marking the second consecutive monthly decline — a first since 2020. Domestic sales also slipped 14.3% compared to the same period last year, extending the company’s sales downturn for the fourth straight month.
The prolonged slump has put BYD’s annual sales target at risk. As of August, the automaker has achieved just over half of its 5.5 million-unit goal, prompting analysts to revise expectations downward to around 4.9 million units for 2025.
The aggressive price war among EV makers has further squeezed BYD’s margins. The company posted its first quarterly profit decline in more than three years, with net profit for Q2 2025 falling about 30% to RMB 6.4 billion, despite revenue rising 14% to RMB 201 billion.
While domestic challenges persist, BYD’s overseas expansion remains strong. The company has doubled its exports in the first seven months of the year and continues to expand production in Europe and other key markets.
Analysts suggest that BYD’s global momentum may help offset its weakening performance in China, though regulatory pushback on aggressive discounting could reshape the competitive landscape in the coming months.
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