BluSmart has unveiled its new visual identity, marking a significant milestone in its continuing evolution as a brand.
BluSmart’s new logo stands as an icon of its unwavering dedication to building a better and sustainable world. The new logo, with its vibrant blue colour, exemplifies the company’s mission to decarbonize mobility at scale while maintaining simplicity and tranquility. The design underscores BluSmart’s commitment to prioritizing both people and the planet, reinforcing its position as a responsible and forward-thinking brand. Over the next few months, BluSmart aims to incorporate this new brand identity across all rider touch points like cabs, driver partner uniforms, charging hubs, social media and digital assets and even the application through which the rides can be booked.
Anirudh Arun, Co-Founder and COO, BluSmart said, “Our new brand identity not only represents our vision for a sustainable future but also emphasizes our dedication to providing peace and safety to our valued customers. We take immense pride in leading the EV revolution in the country and this new logo embodies the very spirit of BluSmart, and we are excited to share it with the world.”
Serenading Serenity
BluSmart as a brand is all about reliability, predictability and simplicity. The entire experience of commuting in urban cities is known to be stressful, but while using a BluSmart we want our customers to experience a serene feeling that emanates peace of mind. The colour blue is long associated with trust, sincerity and stability.
Embracing a Brighter Blue
The new brand identity, conceptualized and designed by the in-house team of BluSmart- signifies freshness, clarity, and the promise of a brighter future – characteristics that define our commitment to making urban mobility hassle-free and peaceful.
A Custom Poppins Font
With a custom Poppins font, the new font conveys the essence of “peace of mind.” With its smooth and rounded edges, it not only evokes a sense of comfort but also encapsulates our commitment to making the BluSmart experience as serene as possible.
Inspired by Nature’s Harmony
As advocates of sustainability, BluSmart sought inspiration from nature itself, where everything is harmoniously rounded and interconnected. Just as nature brings calmness and balance, the logo now reflects these same values.