BluSmart celebrates National Road Safety Week with #SafeisSmart initiative to spread road safety awareness. Taking inspiration from this year’s theme, ‘Be a road safety hero’, the week-long campaign aims to spotlight the unsung heroes of road safety – BluSmart’s dedicated driver partners who are behind the safe and reliable experience riders have.
The campaign aims to improve awareness surrounding key road safety measures, featuring a series of four impactful videos that are bi-lingual in English and Hindi in order to reach maximum audiences. These four short videos highlight various behavioural aspects towards safety like wearing seat belts, being alert to avoid unforeseen incidents, maintaining speed limits, and ensure the car’s safety features are intact before the ride begins. The first three videos have already been released and the fourth video will be out on 17th January marking an end to the weeklong #SafeisSmart campaign. BluSmart’s commitment to road safety is reflective of the driver partners who keep safe driving practices at the forefront everyday and they are an inspiration to take the collective commitment towards safer driving practices forward.
Anirudh Arun, Co-Founder and COO of BluSmart, shared his thoughts on the campaign, “At BluSmart, we believe that small but conscious acts of safety have a significant impact on preventing accidents and saving lives. Our driver partners are trained to foster a safer and more responsible driving culture and this campaign emphasizes that road safety is a shared responsibility and everyone has a role to play in engaging in safe driving.”
Through this campaign, BluSmart seeks to encourage responsible driving habits and increase awareness among the public about the importance of following these critical road safety measures.
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