The firm that owns the Ninety One Cycles brand, AlphaVector (India) Pvt. Ltd., has sold over 3 million bicycles, including a record 440,000 in 2024, surpassing a noteworthy milestone. In areas like Uttar Pradesh, Bihar, Chhattisgarh, Odisha, and Jharkhand, the company’s sales increased by more than 100% due to the growing demand for reliable and easily accessible mobility solutions.
Building on its achievements, AlphaVector has announced that it would be launching low-speed electric two-wheelers as part of its debut into the electric vehicle (EV) industry. The company’s attempts to broaden its product line in response to changing customer mobility demands are reflected in this development.
The company caters to a wide range of consumers, including urban youth, fitness fanatics, rural commuters, and environmentally aware users, by offering a variety of bicycles, such as mountain bikes, fat-tire bikes, hybrid bikes, and electric cycles.
Customers, particularly in Tier 2, Tier 3, and Tier 4 cities, have responded favorably to the company’s emphasis on creative design, engineering, and cost.
After four years of success in the electric cycle business, AlphaVector is now venturing into the low-speed electric two-wheeler market. The business intends to provide dependable and reasonably priced solutions appropriate for areas that gain from enhanced infrastructure, like road construction and electricity. AlphaVector aims to promote environmentally friendly mobility across a wide range of consumers, including both urban and rural users, by utilizing its current distribution network and clientele.
The 91CARES program and Ninety One’s direct-to-consumer strategy, which blends online and offline channels, are key factors in the company’s success. Through a network of more than 1,000 retail locations across 500 cities, this effort links every purchase to after-sale services, emphasizing customized installation, maintenance, and ongoing support.
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